I am a Creative Director with expertise in beauty, skincare and fashion. Currently Director of Brand Design for ZO® Skin Health, a global luxury medical-grade skincare brand. I develop big idea brand strategies for 360 campaigns, with a high-level editorial point of view and strategic approach. My work inspires an emotional connection with the consumer while establishing a global brand presence.
With experience in fashion at Saks Fifth Avenue, I developed fashion trend stories and brand ideas for luxury vendors including, Chanel, Dior, Ralph Lauren, to name a few. While at Saks, I directed conceptual beauty books and initiatives for makeup/runway trend stories, store display and window concepts for seasonal beauty campaigns.
As the Creative Director, Special Projects at Avon Global Products, I worked in partnership with all Global Regional Senior Brand Marketers in skincare, color and fragrance, with a strong focus on the skincare category.
With a team of 5 Art Directors, I initiated the ideation process, presentation and final execution of all marketing and advertising campaigns, all in fulfillment of the Avon brand identity and image.
Avon Global brand launches: Advance Techniques Haircare, Anew Platinum, Anew Ultimate, Ultimate Supreme, 3D Collagen, Avon Skincare Institute, Anew Global Skincare Brand Book, Color Trend, Avon Color, Big&False Lash Mascara, Indulgence Lipstick, Women Of Earth fragrance.
ART DIRECTION • VIDEO ART DIRECTION • SOCIAL MEDIA • BRANDING • COPY
victoria.c.greiss@gmail.com
917-439-2519